[UPDATED] How to organise your blog categories
Steve Oke Chapchap Market No Comments
![[UPDATED] How to organise your blog categories](https://chapchapmarket.co.ke/wp-content/uploads/2025/05/images-7.jpeg "[UPDATED] How to organise your blog categories 10")
![[UPDATED] How to organise your blog categories](https://chapchapmarket.co.ke/wp-content/uploads/2025/05/images-4_1-1.jpeg "[UPDATED] How to organise your blog categories 11")
How to organise your blog categories
Why do you need tags and categories for your blog? Whatâs the difference between them? And how do you get started? Read our ultimate how-to guide and get organised!
Last week, Guy introduced the topic of blog categories in this monthâs Content Kitchen video. In this post weâre going to dive a little deeper into using categories and tags for your blog.
Why do I need tags and categories?
The short answer is: to help people find your content more easily.
You know that publishing regular, good quality content lies at the heart of content marketing. And you know you need to get your content out there, in front of the right audience. Well, using categories and tags is one way to help ensure that people searching for content like yours can actually find it.
Itâs surprising how easy it is to get this wrong. Many personal and business blogs donât have a clear categorisation system, mismanage their categories, or totally overuse tags and categories to the point where itâs very difficult to find anything at all!
If you have a WordPress website, âYour posts will appear in the Topics listings of any tags or categories you use. Therefore, assigning tags and categories to your post increases the chance that other WordPress.com users will see your content.â (WordPress.com support)
Your category archive pages, i.e. the landing pages for your categories, are very important for your SEO (search engine optimisation) and are mandatory in WordPress. For a more detailed look at boosting your websiteâs SEO through the use of tags and categories, check out this article from Yoast.
So, whatâs the difference between categories and tags?
To use a kitchen analogy, categories and tags can be compared to salt and pepper. In a nutshell, categories are essential â like salt; tags are optional â like pepper.
Categories are used to broadly group your post topics together, e.g. âEmail Marketingâ. Tags have a narrower scope and are used to describe your post in more detail, e.g. âMailChimpâ.
Categories are limited to a handful across all your posts, and are set by you when you start your blog. Tags are limitless and new ones can be assigned to each post at any point.
For example, if youâve written a post for your wellbeing blog about hot stone massage for back pain, you could include it in a âMassageâ category. If you want to add more detail, you could then apply tags for âhot stone massageâ, âback painâ, âtherapeutic massageâ, etc.
Iâm new to blogging â how do I get started with categories and tags?
Itâs best to start with categories first, as each post you write needs to be attached to at least one category â although weâd recommend sticking to only one category per post. Tags are entirely optional, so you can always add these later if you want to describe your post in more detail.
Try this:
- Start by coming up with a list of about 6 blog posts you plan to write.
- Can you group them together?
- Think about the categories they naturally fall under and, hey presto, you have your category list!
Or, you could start with your categories first:
- Start by making a list of 4-6 categories within your industry or area of expertise.
- Now come up with at least 2 blog posts that fall into each category.
- If you canât think of any posts to write within a category, thereâs no point keeping it. You can always add a category later if it looks likely youâll be writing a lot of posts on that topic.
How many categories should I have?
Well, that really depends on your industry or area of expertise, and how many topics and sub-topics youâre likely to be writing about.
Weâd suggest that any more than 8 categories is excessive. The idea is to group your posts systematically so your readers can easily find the content that interests them.
Between 4-6 categories feels about right. Too many will make your content harder to find. If you have too many categories then consider reducing them and supplementing with tags.
Remember: keep your categories clear and simple!
I have an established blog â how do I re-categorise my posts?
If your categories are all over the place and you want to get more organised, the best way to re-categorise your blog is with our free Website Content Audit spreadsheet. This is a handy tool for anyone planning a website redesign, and includes a blog section to help you re-organise your blog posts.
Just follow these simple steps:
- Download the Website Content Audit spreadsheet by completing the form at the bottom of this page.
- Add all your existing posts to the Posts tab, being sure to complete the Existing Category column.
- Evaluate the categories with the least number of posts and decide whether any categories can be merged together, e.g. if you have a âStudent Interviewsâ category and a âTeacher Interviewsâ category with only a few posts in each, you might choose to merge these into a broader category called âInterviewsâ.
- Assign your new categories using the New Category column of the spreadsheet.
- Rename your existing categories and/or add your new categories in WordPress (dashboard > posts > categories). Itâs a good idea to include a description to help you categorise your posts in future.
- Go through your list of posts in WordPress and re-categorise them using your new/amended categories.
- You can now sweep through and delete any old categories, as long as there are no posts assigned to them anymore (check the Count column on the Categories page in WordPress).
- Finally, donât forget to check each category landing page, e.g. wildheartmedia.com/category/email-marketing
Our top tips for using blog categories
As a reminder, here are our top tips for getting the most out of your blog categories:
- Start by sorting out your categories first. Tags are optional and can be added later.
- Itâs best to assign only one category per post.
- Keep your categories clear and simple.
- Limit your categories to between 4-6 â be disciplined!
- Ensure youâre regularly writing in each of your categories, or else consider merging/removing some.
- Use our handy Website Content Audit spreadsheet to help re-categorise your blog.
- Donât forget that category archive pages are very important for your SEO and are mandatory in WordPress, so make sure these are clear and well formatted.
Need help sorting out your blog?
Our Essential Setup package includes everything you need for ensuring your blog, as well as the rest of your website, is in tip top shape to start growing your business with content marketing.
Weâll help you carry out an audit of your website, review your blog categories, make topic suggestions and create a content schedule with you.
You can then move on to one of our Monthly Content Marketing packages where weâll ensure youâre getting the right content in front of the right audience time and time again. All you do is supply the content; weâll take care of the rest.
Check out the Packages we offer, then Book a Free Consultation and weâll walk you through the Details
Leave a Comment
Your email address will not be published. Required fields are marked. *
